I’m an assistant professor in the Marketing and Sport Management department at Ithaca College.
I currently teach Sport Marketing, Sport Sales & Sponsorship, and Sustainability in Sport.
My research focuses on the intersection of sport and sustainability, with a particular emphasis on consumer behavior and marketing strategies that promote sustainable practices in the sport industry. I’m also interested in open science, questions of causality, and the use of bayesian statistics in sport management research.
Outside of the ivory tower, I enjoy cycling, skiing, and spending time with my wife and our two cats, Reggie & Rosie. I’m a fan of the Toronto Maple Leafs, Toronto Sceptres, Toronto Blue Jays, Arsenal FC, and have recently got into cricket. Current Fan Misery Index: 70 ***